purpose + personality

HI THERE I’M YOUR BRANDING EXPERT

I’m here to help you see your brand clearly, then bring it to life in a way that feels bold, true, and unmistakably you. I founded Loom CRTV to create branding that’s rooted in clarity, story, and soul. From visual identity to social strategy, I partner with clients who are ready to move with purpose and make people feel something.

For Brands That Actually Give a Damn

Loom CRTV exists to amplify brands that make life more joyful, creative, and real.

My mission build’s intentional brands that help people feel seen, inspired, and connected. I work with local creatives, service providers, and community-centered businesses who bring light into people’s lives - and make sure their brand reflects that same energy.

The goal? To bring out the best in your brand, so you can bring out the best in others.

Let's collaborate

GET TO KNOW ME

✱

GET TO KNOW ME ✱

Fine, LET’S GET PERSONAL

I’ve worked with brands that serve cocktails, cut hair, design homes, and host retreats- and they all have one thing in common: they create space for people to feel something.

I just help them say it clearly.
Before launching Loom, I spent years behind the scenes building brands inside big companies.

Now, I bring that same level of strategy to small businesses with heart.
I started Loom CRTV to bridge a gap I saw in the creative world- between beautiful design and meaningful, human-centered storytelling.

Aesthetics matter, but intention is everything.

“It’s not that deep” but it is.

The Psychology Behind Why People Choose You

I started my career in journalism and creative media, telling real stories, studying human behavior, and learning how to communicate what truly resonates. That foundation taught me how to craft messaging that connects and visuals that leave a mark.

Today, I use that same storytelling lens to help local businesses become the go-to spot: the brand people trust, talk about, and return to.

As a dedicated yogi and meditator, I believe in leading with intention. Mind-body-soul isn’t just personal - it’s how I approach creative work, too. Because how we interact, what we choose, and why we’re drawn to certain brands is always deeper than it seems. I help you tap into that truth—and turn it into something people can see, feel, and remember.