What chapter are you in?

Every Brand Begins With a Story

Whether you're starting fresh or stepping into your next chapter, I help local creatives and service providers build brands that feel as good as they look - rooted in clarity, emotion, and intention across every touchpoint.

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What story resonates with you right now?

  • You’ve got the vision, the drive, maybe even the domain name - but your brand still feels like a blank page. You want something that reflects your values, speaks to your people, and sets the tone from day one. We’ll help you define your story, build your visual identity, and launch with confidence and clarity.

  • The scroll never stops, and you’re ready to stand out - without selling out. You need consistent visuals, messaging that hits, and a content presence that actually reflects who you are. We’ll help you align your online presence with your brand identity so everything feels cohesive, compelling, and clear.

  • You’ve done what you could with Canva and late nights, but you’re ready to hand things off to someone who gets it. Someone who can bring vision, voice, and design together with intention. That’s where we come in- building a brand that not only looks beautiful, but also works strategically behind the scenes.

  • You don’t just want another night out—you want a vibe. Whether you’re planning a birthday dinner, a creative weekend getaway, or just need outfit inspo that actually fits the aesthetic, you crave cohesion and mood. We can help you shape the story: the theme, the details, the visual direction- even the playlist. Because every moment deserves to feel like something.

  • You’ve evolved. Your brand? Not so much. Maybe it no longer feels aligned, or it doesn’t quite capture the level of work you’re doing now. Whether it’s a subtle refresh or a total transformation, we’ll help you reconnect to your brand’s core - and express it in a way that feels elevated, current, and unmistakably you.

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Story

Identity

Connection

✱ Story ✱ Identity ✱ Connection

Strategy.
Story.
Soul.

Loom CRTV is a branding studio for local creatives and service-led businesses who give a damn. We combine story, psychology, and beautiful design to help brands make people feel something. From visuals to voice, we craft identities that feel personal and look unforgettable.

Ready to bring your brand to life?

Let’s build something bold, clear, and deeply you.

Brand Identity & Strategy

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Content Creation & Styling

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Website & Social Media

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Hi, I'm Maddy!

Your Brand Therapist
Creative Strategist Storyteller + data interprete

I started in journalism, fascinated by people and the stories they tell. Today, I bring that lens into branding; shaping identities that connect on a human level.

I'm a yogi, outfit repeater (but make it intentional), intellectualizer, hostess with the mostess, and a firm believer that people don’t just buy things, they connect to stories, moods, and meaning. Let’s bring your vision to life with clarity, depth, and a little bit of edge.

Let's Get Personal

What It Feels Like to Work With me

  • "Maddy works so damn hard. She has elevated our brands and all communications and assets. She is clever, strategic, organized, process and result oriented. You are the starting point for most projects and you are VALUED! I like that when I have an idea I can go to you and we can implement something of quality fast."

    — Leslie Tolson, Sr. Manager of Lifecycle and Retention Marketing

  • "I love working with Maddy because I can see and feel the passion she has and brings to the team with all of her hard work and going the extra mile. She wants everyone to succeed. Everything she tackles is organized, clear, and clever. She's a refreshing reminder to me of what it's like to feel passionate and inspired.""

    - Melissa Lang, Creative Director

  • "She's amazing at taking charge and leading with confidence. She's an industry expert and is both analytical and data driven but incredibly creative. I could not come up with half of the ideas she executes."

    - Brittany Cappuci, CRM Marketing Director

Not Just a Brand. It’s an Experience.

Not Just a Brand. It’s an Experience.